Apple Partners with China Mobile to Seek New Growth Opportunities and Increase Sales in China.

Apple has recently been criticized for the potential limited growth capabilities and sales potentials.  These are the company's investors' biggest worries, but not for long. Data shows that adding a new product such as Apple's iWatch wouldn't even make enough of an impact on the company's sales to increase growth or revenue.  After much argument, research, and studies of the market, strategies, and potential solutions or outcomes, Apple has determined that breaching the smartphone market in China holds the most opportunity for a long-term increase in sales and revenue.

While analyzing this article, it becomes clear that the publisher and author truly attempted to achieve effective usage of all four aspects of the P-I-C-K concepts.  This is largely due to the article's effective use of graphs, images, and charts and further explanation of the content they demonstrate.

Embedded charts, graphs, and subheads create contiguity and interactivity within the article.


In this article, interactivity and contiguity, although two separate concepts of P-I-C-K, work together through the readers' ability to view, interpret, and understand the charts, graphs, and images.  The author of the article specifically explains the findings and data in the charts to help create an even clearer understanding of the material for the reader.  This creates contiguity by allowing the ordering and placement of the charts to work with the written explanations and interpretations causing an association and clarity in the readers' minds.

Furthermore, the charts, graphs, and images create interactivity through engaging the reader to stimulate their mind and understand what the graphic is explaining.  In addition to the graphics, the subheads give the reader an idea of the data and information in the coming paragraphs.  All of these tactics helps to keep the readers engaged in the material and article.

Although not completely obvious, this article is very personalized. 

The author uses a basic vocabulary and language that is easy for both the general public as well as field experts to understand.  This helps to cater the article towards the average individual and the lack of jargon creates a small personalization.  As shown in the image of the article to the right, it is easy for an average reader to understand the content of this paragraph.  It states quite simply that the up and coming iWatch could be the next big thing, possibly something to help with Apple stock.  Lastly, the links in this paragraph allow the reader to continue to learn more and even become involved in the newest Apple product, catering to the readers' interests.  These two techniques create some, but not much personalization.

The lack of kick-outs helps to keep the readers engaged and actively reading the article.

This article is very well done in that there are not only no pop-up advertisements but there also weren't any embedded advertisements throughout the article.  In total, there was only one advertisement, placed at the bottom of the article.  The placement of the advertisement almost forces the reader to engage in the advertisement, as seen to the right.  In addition, the links at the bottom of the article deceive the reader and do not directly lead to what they say they do.